SUMMARY OF “TOP BROKER PANEL” DISCUSSION
HELD FEBRUARY 10, 2010
COBB WOMEN’S COUNCIL OF REALTORS MEETING
PINETREE COUNTRY CLUB
Moderator: Mary Helyn Hagin
Telfair Brokers
Participants:
Brad Nix – Maxsell Realty
Jeanne Linden – Harry Norman Realtors East Cobb Office
Deborah Blue – Keller Williams Realty Atlanta North
Charlotte Steed – Remax Greater Atlanta Realty
Below is a sample of remarks made by the panelists at the above referenced panel discussion. I would hope that my note taking skills did not lead to any significant mistakes on my part. If any of the participants feel that they have been misquoted, please send me and e-mail or phone call and I will make any necessary corrections.
Question 1: What advice would you give to new realtors entering the business?
Brad: Approach it like a business. We are not here to look at houses or show wallpaper.
Charlotte: Purchase Brian Buffini’s 100 days to greatness
Deborah: List to last – Price it right
Jeanne: Must have a passion for what you do. We are selling the American dream.
Question 2: What advice would you give to the more seasoned agent?
Deborah: Begin with a positive mindset. Get back to the basics. Get back to training.
Find coaching. Get an accountability partner. Find your niche. Don’t watch
the news.
Charlotte: Get more training. Take a class. Never too late to learn new things.
Jeanne: Get back to basics. Contact your data base. More training. Go with new
business realities. For instance, don’t say that you are not going to participate
in short sales. Find positive people. Get to the office.
Brad: Redefine your USP “Unique selling Position”. What is it that makes you better
than your competition?
Question 3: How long until the market recovers?
Brad: Ten years for commercial
Charlotte: By 2014 the numbers will be back but not the prices. There is currently a 12
year supply of unbuilt lots in Paulding and a 7-10 year supply in Cobb
county.
Jeanne: It depends on the area. Some areas, such as the Walton district, are doing better
than others. As respect to an overall recovery, at least several years, maybe
never.
Deborah: 10 years. Cobb county is in a lot better shape than many other communities.
Some other tidbits I picked up.
From Jeanne regarding the fact that normal sellers are having to compete with short sales and foreclosures. Sellers may only have three options in the market. “Rent, reduce, or remain.”
From Brad recommending the following computer sites. Guerilla marketing (gmarketing.com) for marketing ideas, nutshellmail (nutshellmail.com) for integration of social marketing services, and you mail (youmail.com) and google voice for translation of voice mails to text.
Charlotte highly recommends the Brian Buffini training series. She also presented the group with several handouts including a personality profile.
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1 comment:
Good information. Thanks for sharing tibits from the panel. www.ILoveMableton.com is my blog. I would love to link to yours as well. Your father did my closing on my first house in Georgia back in 1997 and I actually still have a couple pens.
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